Ever since I started using Pinterest for business and educating myself on how I can improve my Pinterest profile, it’s changed my marketing strategy completely. Pinterest is my biggest traffic source bringing in over 75% of my traffic every day, plus I spend less than an hour per week on Pinterest to get these results!
Want to know how you can up your Pinterest game? Here’s 8 tips you can implement to grow your blog traffic using Pinterest.
1. Have a clear profile
My first tip is to have a clear profile. Make sure your profile tells people exactly who you are and what you do at a glance. Your profile photo should be a cheerful and presentable photo of yourself as this helps people connect with you instantly. Also make sure you use that bio section to your advantage! Write a brief description telling people who you help and how you can help them. You will gain people's interest a lot easier if you choose wording that shows how you can benefit them!
2. Verify your website
Verifying the domain of your blog or website is a fairly simple process which allows you to link your website in your profile. Pinterest is more likely to trust you and the content you Pin from your website if it has been verified first. This will help your Pins get seen by more people!
To verify your website you need to go to ‘Settings’ then ‘Profile’ and add your website URL to the box that says ‘Website’. Then click the button to confirm your website.
You’ll then need to copy the meta tag and add it to the <head> section of html code on your index page. Depending what website editor you use, there might be a plugin that will help you do this quicker - I know Squarespace and Pinterest have a direct integration so it’s worth googling this first!
3. Enable Rich Pins
If you haven’t already enabled Rich Pins, you need too! Rich Pins is a nifty feature that allows you to show more information underneath each Pin. If you Pin a blog post or article to Pinterest, a Rich Pin will display the headline, author and description underneath the Pin so people can see where the post or article originated from. This also helps Pinterest trust your Pins more which makes it more likely your content will get shared, which results in more traffic visiting your blog or website!
4. Shareable image
To best optimise your thumbnail image for Pinterest, it should be a large and vertical image. I recommend having the title on the image in big text so it takes up most of the image. Bright colours or an interesting background image are also good options to attract people's attention.
If you have a free signup incentive included in your blog post, you should feature it on thumbnail image as well, as this gives people an incentive to click through! It’s also a good idea to add your website URL to the bottom of the image, as people can easily identify the source of the content and it increases the chances of getting more views to your blog!
Most people make the common mistake of treating Pinterest like a social media platform, but if think about it, when you go to Pinterest you are looking for ideas and inspiration. You even search for specific topics in the search bar and browse through the results, this means it’s a search engine!
To help get your content seen and shared on Pinterest, you should use keywords in the title and description of your Pins so it is best optimised for Pinterest searches.
6. Branded boards
Make sure each of your boards are relevant to your target audience. This means if you blog about interior design, your boards should be related to home designs. You could have separate boards for ‘kitchen design’, ‘living room interiors’, ‘bedroom decoration ideas’ etc. However, having boards such as ‘sweet treats’ or ‘travel destinations’ aren’t related to your audience and could hinder your Pinterest marketing. Instead I recommend you turn these boards into ‘Secret boards’ so only you can see them. This means you can still enjoy your dessert recipes and daydream about your next holiday, but it won’t interfere with your brand image!
I also recommend you name your boards something specific and helpful. What keywords would your target audience likely search for to find these boards? Keep it simple and name the boards exactly what they contain. If you have a board full of graphic design tips, name your board ‘Graphic design tips’ as this is what people will probably search for! Creative and trendy names might sound cool but they won’t get you seen in search results!
Brand your boards to give your Pinterest profile a more cohesive look that matches the rest of your branding. This makes it more pleasing for people to browse through and it helps people associate your Pinterest with your website better. Soon people will begin to recognise you and your Pins, which helps you stand out from others in your niche!
7. Group boards
Group Pinterest boards are a great way to interact and discover other people in your niche, as well as a great way to get your content seen by your target audience! Popular group boards often have hundreds and even thousands of collaborators, so you can get much more engagement with your Pins than you can on your personal boards.
8. Schedule Pins
Finally my last tip is to schedule your Pins. Ever since I started using BoardBooster, which is a great Pinterest scheduling tool, my Pin engagement blew up! My Pinterest following has grown dramatically, along with my Pin engagement and website views! This handy tool is what is responsible for over 75% of my website traffic everyday.
BoardBooster allows you to schedule pre-saved Pins to different boards throughout the day so your Pins are seen by a wider audience. It’s a must-have tool if your run a blog because it means you don’t have to worry about remembering to re-pin different types of content at different times of the day, BoardBooster takes care of it all for you! There are also features that help you Pin to group boards and loop your old content.
If you want to give BoardBooster a try, you can click here to signup for a free trial!
I've made these 8 tips into a checklist for you. Now you can print it off and refer back to it anytime you like! Just enter your email address below to receive the free download!