My Blog and Business Goals for 2017

My Blog and Business Goals for 2017, 2017 Resolutions, New Years Business Goals, Blogging Goals for the New Year - Joanna Kay

Let me start off by wishing you a very happy new year! 

I personally love the new year because I think it provides the perfect opportunity for reflection and self-growth. While you don’t need a new year to make improvement in your life, there is definitely something quite freeing about entering a new year with a chance to start fresh.

I’m hoping that by sharing my 2017 blogging resolutions online it will hold me accountable and make me more determined to achieve my goals this year!

2016 Review

Let’s start off with a review and reflection of the past year. 

2016 was very much a transitional year for me. This time last year I didn’t really know what to do with myself and I didn’t have much direction for my business. I felt a bit like a little lost puppy in a big world. I’d come straight out of education and spent the last few years in unfulfilling retail and hospitality jobs. I was frequently jumping from job to job, trying to find something I enjoyed doing, but I always felt unsatisfied and I knew something had to change.

That’s when I started Jo Kay Design. I’ve always had a love for graphic design and I had been dabbling with it on the side for a couple of years, so I decided to take the leap and start up my own freelance design company. After completing several different client projects, I realised the freelance life wasn’t for me after all. Whenever I dreamed of having my own business, I imagined having complete control over my work, my decisions and taking my business in whatever direction I wanted. While that was partially true, I still felt trapped and restricted. Freelance was all about pleasing my clients and designing work that they wanted and I still wasn’t getting the job satisfaction I craved.

June came around and I had an amazing opportunity to go live with friends and work in Majorca for the summer. I decided it would be great idea to get some time away and get a different perspective on life, so I packed my bags and moved to the beautiful Spanish island for three months. This was the best decision I made all year! It really is true when they say “taking a step back from a situation helps you see things a lot clearer”. During my time away I had a revelation. I love blogging, websites and starting businesses way more than I love graphic design, and having spent most of my teen to adult life sat at a computer creating blogs, websites, youtube channels, social media accounts and a variety of online businesses, I sure have enough knowledge on these topics to start teaching it to others.

As soon as I returned home in September, I got straight to it and started to transition my business into an online resource full of blogging and business advice for creative entrepreneurs like myself. I redesigned my website and branded myself as ‘Joanna Kay | Blogging and business tips for creative entrepreneurs’.

I got off to a really great start in the last few months of 2016 and I’m so proud to have grown my email list beyond my end of year target and I successfully launched my first product: Printable Blog Planner!


Here’s my 5 most popular posts in 2016:

  1. 20 Blog and Business Tasks You can Do in Twenty Minutes
  2. How to Create a Style Guide for Your Brand
  3. How to Write a Contract for Your Creative Business
  4. 5 Common Branding Mistakes and How to Avoid Them
  5. How to Choose a Colour Palette for Your Blog


Now the new year is here and I’m ready to give my blog and biz all that I’ve got! 2017 is a fresh start and I’m feeling extra determined to give my blog my full attention. I’m ready to step into action and make my entrepreneurial dreams come true!

My Goals for 2017


1. Create consistent content throughout 2017

Consistency is the foundation for success. If you keep going with anything for long enough and you're bound to make it happen! My main goal throughout 2017 is to post regular blog posts, newsletters and social media posts. I’d also love to get on a proper schedule so I can be more organised and you guys know when to expect a new post from me!

I’m pleased to have gotten off to a good start with this goal already. I have all my blog content planned out for January, with the majority of it written up, scheduled and ready to go!


2. Successfully launch my first Ebook

My eBook is a project I’ve been working for the past couple of months and I’m aiming to launch it by the end of January. I’m a little nervous about launching my first informational product as I don’t know what the feedback will be, but hopefully it will be a success and lead to more eBooks in the future!

My eBook is called Build Your List and it’s the ultimate guide to creating an email list and getting your first 100 subscribers. If you're interested, click here to get notified when the ebook is released.


3. Make more blogging friends

As a fairly new blogger in the blogging and business tips industry, I don’t know many people yet.
This year I would love to make more friends with other bloggers and creatives with similar interests. It’s also a goal of mine to collaborate and guest post with other bloggers in the same niche!


4. Reach 3,000 email subscribers

In my first 3 months of blogging, I grew my email list from 16 to 310 email subscribers. This was a monthly growth rate of around 50-60%. My goal is to reach 3,000 email subscribers by the end of the year, which I should be able to achieve if my blog maintains a growth rate of around 25-30%. I’ll have to work hard but I definitely think it’s doable!


5. Consistently add new listings for my Etsy printable planner shop

My Etsy Printable Planner shop is a new thing I’m trying this year. I do still enjoy graphic design and I think Etsy is a great creative outlet for me to design printable's. I might also consider expanding into motivational quotes, but I don’t have too many expectations for it yet. I just thought I would try it as a side project and see how it goes!


6. Sell 100 copies of my blog planner

I recently launched my Blog Planner at the end of December. Although my focus this year will be mainly be creating new content, I also hope I can sell 100 copies throughout the year.


7. Start a youtube channel

I would love to start a Youtube channel and incorporate more video tutorials into my blog posts.
Informational videos can often be easier to understand, relate too and follow along than a written post, so I think expanding into this area could be an exciting challenge for 2017.


8. Launch my first course

I love the idea of creating and selling courses! I don’t have anything planned out just yet, but I'd like to start outlining a course idea by around April-May and take it from there!


9. Reach 20,000 monthly page views

In December my blog got a total of 1,973 page views. If I grow my blog at a monthly rate of 25-30% I should be able to achieve 20,000 monthly page views by the end of the year!


10. Make my blog and business my full time income

Finally, I would love, love, love to be able to make my blog and business my full time job this year! I’ve dreamt of being self employed since I was literally 11 years old, so 2017 is the year I aim to make it happen!


What are your goals for 2017? Leave a comment below, I’d love to hear them!

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