Welcome back to the Launch Your List blog series! In this 5-week series, I’ll be teaching you the basics of launching a successful email list.
If you’re just tuning in, then here’s a summary of the topics we’ll be covering in this series:
- 3 Free Tools to Help You Build a Successful Email List
- 15 Things You Can Send to Your Email List
- 10 Mistakes People Make When Starting an Email List
- How I Grew my Email List From 0 to 1,000 Subscribers in Just a Few Months (and you can too!)
- How to Make Money From Your Email List
In this post I’m going to be talking about 15 different types of emails you can send to your list to build a connection with your audience and actually keep them engaged with you and your business!
So if you’re ready to dive straight in, just keep on reading!
1. Welcome email
A welcome email is the first email your subscriber receives (after the email that gives them the link to download their opt-in freebie) once they’ve opted in to your email list. The purpose of this email is to introduce yourself and your business to your new subscriber. This helps them get to know your better and builds trust quickly!
A welcome email is also great way to make sure you get off to a good start with your subscribers from the minute they signup. This is the time they are most interested in you and your work, so you need use this opportunity to make a good impression while you’ve got their attention!
2. Summarise your latest blog post
Looking for a simple newsletter to send? Why not summarise your latest blog post! Just cover a few main topics of the post to get your reader's attention, then provide a link so they can read the full post on your blog. This is a great way to remind your subscribers that you’re still regularly providing content on your website, and it generates traffic to your new posts!
3. Roundup of tools or resources
Roundup newsletters are a great to send if you don’t have time to create fresh content. You could send an email with a roundup of your most recent blog posts or your favourite resources and tell your audience all about them. You could also turn this into a monthly series and share your favourite posts, books, tools and resources of the month!
4. Exclusive blog post
Chances are your subscriber signed up to your list because they already love your blog posts, so why not send them an additional one. They’ll love that it’s exclusive as it makes it more special when it’s only available to them!
5. Send a freebie
Who doesn’t love a freebie? A great way to surprise your subscribers is to send them a workbook, checklist or other kind of downloadable goodie that they would find useful. This is a great way to show your subscribers you appreciate them, and a great way to build trust within your relationship.
6. Behind the scenes
Whether we admit it or not, we’ve all got a nosy side and love to see what’s going on behind the scenes! Your newsletter is a great place to get a bit more personal with your subscribers and share sneak peeks of your upcoming projects or an insight into how you run your blog. Plus it makes you a lot more relatable!
7. Email series
An email series is a great way to provide value to your readers in a way that will build excitement. Just break down a topic into sections and share each part once a week. Your subscribers will start to look forward to receiving your next email so they can read the next part of the series!
8. Action tips
It’s easy to get overwhelmed with information, tasks and improvements and we often end up being less productive. So consider sending a weekly action tip newsletter that provides your reader with just one simple task that they can implement in under 30 minutes. This will help your reader focus on one step at a time, so they can complete it and see immediate results!
Do your readers keep asking the same questions? Round up your most frequently asked questions and answer them in a newsletter, it will really help your audience out!
Or, if you don’t get any questions, make up some of your own! Think about when you were new to the industry, what questions did you have? Want advice would you liked to have known?
10. Income reports
Many bloggers share their monthly blog income and statistics online so their readers can follow along with their journey. But if you’re a little hesitant about publishing this information on your website, why not share it with your email list where it’s not quite as public!
11. Revise old blog content
If you’re struggling to come up with new content, another great option is to revise an old blog post. If you have any old posts that don’t really generate any traffic, give it a revamp and send it out to your list. Just make sure it’s updated, relevant and valuable!
12. Advertise your products or services
Don’t forget your running a business, so it’s ok to promote your products and services every now and then. In fact, promoting to your email list is one of the most successful ways to make money online! It doesn’t always have to be done in a super salesy way (although the occasional product pitch email is fine too!), just mention your products when it’s relevant and this will naturally create interest among your readers.
One of the easiest and most obvious ways to add value to an email is to teach your readers something. You could even create a full tutorial on a topic and add step-by-step instructions with screenshots, as this adds really helps your readers to actually see each step you're taking and follow along. They’ll appreciate your emails more if they learn something new each time!
Got any news? Has something changed within your business or your industry? Got an exciting announcement to make? Don’t forget to share this information with your email list! These people gave you their email address to allow you into their inbox, so they’re definitely interested to hear what you have to say!
15. Tell a personal story
Sharing a story or a personal insight into your life makes you more relatable and helps your audience connect with you. This is because it shows your followers that you’re not just an anonymous blogger sat behind a computer, but a real person with real life experiences which they can relate to. If you share regular insights into your life and business, your audience will feel like they know you and are part of your journey. This builds a much stronger bond than if you just send out news and promotion emails!
That’s a wrap! I hope this post has given you some great ideas and inspired you to keep creating quality content for your audience!
Stay tuned for next week’s post in the Launch Your List series, where we’re talking about some of the most common mistakes people make when starting an email list and how to avoid them. Juicy! ;)
If you’re looking to learn more about building an email list, just enter your email address below to sign up for my FREE 5-day email course. It will guide you through the whole list building process step-by-step!
I've also created this nifty infographic to summarise this post so it's easier to refer back to at a later date. Feel free to pin it to your Pinterest boards!