Hey there friends! Today I want to share one of my most valuable tips for you…
If you want your business to be successful, you need to make building an email list a priority!
You see, building an email list is the key to running a successful online business. Not only is it the best way to grow your business and connect with your audience, but your email subscribers are 15x more likely to purchase from you than your social media followers!
But you might be wondering, how to go about building an email list in the first place?
Well, in this 4-week blog series, Launch Your List, I’m going to be teaching you the most important elements to launching your own successful email list. Here’s what you can expect from the series:
- 3 Free Tools to Help You Build a Successful Email List
- 15 Things You Can Send to Your Email List
- 10 Mistakes People Make When Starting an Email List
- How I Grew my Email List From 0 to 1,000 Subscribers in Just a Few Months (and you can too!)
So, if you’ve been thinking about starting an email list for a while now, then this is the blog series for you! But, if you still want more reasons why you need to hop on the email list bandwagon, check out this post!
Now, a common objection people have to starting an email list of their own, is that they don’t have the money to invest in list building software.
Well if that’s you, just keep on reading baby!
In today’s post I’m sharing 3 free resources that will help you get your list up and running today, without spending a dime!
MailChimp is a great option if you're just starting your mailing list as it’s free for your first 2,000 email subscribers. You can create forms, customise newsletters and send regular emails to your following all on the free plan!
Here’s some of the advantages of MailChimp:
- Drag and drop templates
- Customisable design
- Compatible with social media
- Mobile optimised
- Subscriber profiles
- Member rating system
- Performance reports
- Integrates with popular apps
So if you’re looking for a free email service provider to get started, MailChimp is a great option!
Sumo is a free plugin with great features to help you build your email list. My favourite features are the 'List Builder', 'Scroll Box', ‘Welcome Mat’ and 'Smart Bar' which all help to convert your website traffic into email subscribers.
The ‘List Builder’ feature allows you to add a popup form to your website, which is a very effective way to convert website traffic into email subscribers. They also have a variety of customisable templates, so it’s super easy to create a stylish looking form.
The ‘Scroll Box’ feature allows you to add a slide in form to your website. This is similar to a popup form, but it’s slightly more subtle because it slides in at the bottom corner of the screen. This is less intrusive as it doesn’t interrupt the entire screen. There’s also options to set change the timing of the popup, so you can test out what works best for you!
The ‘Welcome Mat’ feature allows you to create a form that fills the entire screen when a visitor lands on your website. This ensures every visitor will be given the option to join your email list before they view the rest of your website.
The ‘Smart Bar’ feature places an opt-in form at the very top of your website. This is one of the first things your visitor will see when they land upon a page of your website, so it’s a great way to get people’s attention quickly.
Sumo is also mobile friendly, so you can trust it will be compatible on all devices and ensure all your website visitors have the same browsing experience!
3. Hello Bar
Hello Bar is another free software that is similar to the ‘smart bar’ feature from Sumo. It displays a ‘hello bar’ at the top of your website, so you can display a message or announcement to your visitors. This is a great way to feature your opt-in incentive or direct traffic towards your landing page, so more people sign up for your email list!
Hello Bar has a variety of customisation options, so you can design the bar to suit your needs. You can change the size of the bar, the background colours and text, add an opt-in form and choose whether you want to display the bar at the top or bottom of the page.
If you’re using a free Hello Bar account, they do feature the Hello Bar logo in the corner, however you can always upgrade to the premium plan if you find this tool useful and wish to remove the branding!
Bonus: Free Email Course
So now you know not having any spare cash is no longer an excuse to start up a list of your own… What are you waiting for? It’s time to start your email list today!
My FREE 5-day email course will guide you through the whole process step-by-step!
- Why building an email list should be your priority if you want to make money online.
- Which email service provider you should use to start building your email list.
- How to create an opt-in freebie that gives value to your audience.
- How to optimise your website for email conversions.
- The key factors of an effective email and how you can use your newsletters as an opportunity to bond with your readers and build an engaged audience.
And you’ll receive the first lesson in your inbox immediately. Just enter your details below to get started!
I've also created this nifty infographic to summarise this post so it's easier to refer back to at a later date. Feel free to pin it to your Pinterest boards!