How I Use a Blog Planner to Keep my Blog Life Organised

How I Use a Blog Planner to Keep my Blog Life Organised - Joanna Kay

There are so many elements to juggle when running a blog and it can be quite overwhelming to look at a massive to do list and not know where to start. 

I recently designed my own blog planner and it’s really helped me get my blog life organised. A blog planner gives you a place to store all your thoughts and break them down into a more manageable action plan so you can focus on the task at hand.

I designed my blog planner to include the most important elements of running a blog. This includes a blog overview and goal setting section, content planning worksheets, upcoming tasks, social media stats and blog finances trackers.

Let’s jump into how I use my blog planner to stay organised.

Blog overview and goals

I use these pages to keep an overview of my brand, store important notes and blogging information and set monthly and yearly goals for my blog.

Blog overview and goals - Joanna Kay Blog Planner


Blog overview

The blog overview page gives me a brief overview of what my blog is about, who my target audience is and what makes me stand out from others in my niche. I like to have this page at the front of my planner as it’s reminds me of my blogs purpose and ensures I’m always creating valuable content with my readers in mind.


Branding overview

The branding overview page gives me a place record my most important branding elements. It reminds me of my brand style and blog personality, and also gives me a place to note my colour scheme and font choices.


Yearly goals

I use the yearly goals page to note my top 10 blogging goals I wish to achieve by the end of the year. I also like to prioritise the importance of my goals so I know which ones to focus on most.


Stat goals

I created a stat goals page, which allows me to enter my current social media statistics at the start of the year. I then set a goal for the number of followers I aim to reach by the end of the year for each social platform. 


Monthly goals

I use my monthly goals page to note my 5 most important goals for the month so I know which ones to focus on the most. I then write down another 3 things that would be great if I also achieved, but aren’t as bigger priority. 


Reach your goal

I use this page to help to break down my bigger goals into smaller more manageable steps and focus on working towards one task at a time.


Contacts and password log

These pages give me space to record important contact information and passwords for my blog. This way I know it’s all in one place and I no longer have the problem of forgetting login details!


Notes page

I created a notes page because I always need a spare page to quickly scribble down ideas, things to remember or just have a space to doodle!


Motivational quotes

I don’t know about you, but I find I can lose often lose motivation or just get overwhelmed with everything. To solve this problem I included 4 of my favourite motivational quotes and spread them out throughout my planner to help keep me inspired.

Content planning

The content planning worksheets are where I plan and organise the bulk of my blog content. These pages help me brainstorm ideas, plan my future content, organise my thoughts and draft my upcoming blog posts and newsletters.

Content planning - Joanna Kay Blog Planner


Post ideas

My post ideas page allows me to brainstorm future blog posts for each of the main categories on my blog.


Post planner

The post planner page helps me draft my upcoming blog posts. I find it helpful to first create a rough outline of the post before I write it up in full. I use this page to jot down the title, keywords, publish date and key points for my upcoming post. It also includes a mini checklist to help me stay on track.


Newsletter planner

This page is very similar to the post planner, but aimed towards drafting an outline for my upcoming newsletters.


Project planner

The project planner helps me organise my ideas and breakdown tasks for any additional projects I have going on. I like to use this page when I’m working on creating a new product.


Content planner

Once I’ve brainstormed post ideas, I add them to the content planner page. This is where I list all my upcoming blog posts for the month. I write the title and the publish date of the post, so I know which post to work on next.

Upcoming tasks

These pages are more traditional planner pages. I created monthly, weekly and daily worksheets to help organise my regular tasks and schedule upcoming to dos.

Upcoming taks - Joanna Kay Blog Planner


Monthly calendar

The monthly calendar page is a blank calendar so it can be used for every month of the year. I use this as an overview of the main blogging events and tasks for the month.


Weekly tasks

The weekly tasks sheet allows me to view my week at a glance. I like to jot down a brief outline for the upcoming week so I know what tasks are ahead.


Weekly blog post overview

This page gives me an overview of the blog posts for the week. I use this page to record the title, category and publish date for the upcoming posts. I also have social media checkboxes which I tick once I’ve shared the post on each platform.


Task workflow tracker

I created a blank task workflow page to help me form a regular routine for different blogging projects.


Today’s task planner

I find my daily task planner helps me stay productive throughout the day. I start by prioritising the 3 most important tasks of the day and then list any additional tasks or to dos underneath. I then break these down into time slots on my daily schedule to ensure I stay on track.


To do list

Instead of having multiple to do lists and sticky notes lying around the place, I created a to do list worksheet which is split into long term and short term tasks. This way all my ideas are in one place but organised by relevance.

Stats and tracking

I created a variety of worksheets to track all my social media statistics, as well as other blog related information, such as giveaways, advertising, sales, sponsors, affiliate details. It’s incredibly useful to have all of these figures in one place and it’s great to see your blog growth progress over time!

Stats and tracking - Joanna Kay Blog Planner


Yearly statistics

The yearly statistics tracker allows me to keep record of my social media and blog views for each month throughout the year. This allows me to see any major growth patterns over the year.


Monthly statistics

The monthly statistics page gives me a more detailed breakdown of my social stats. I like to record my starting figures and end stats for the month so I can work out the number of followers I’ve gained and compare it to other months.


Giveaway tracker

The giveaway tracker was created to record details of any giveaways on my blog. The worksheet allows me to enter the giveaway item, start date, end date, number of entries and winner contact information.


Sales tracker

I use the sales tracker to record the sales of my products. I enter the date, product, customer name, price so I can refer back to these details at any point.


Sponsor tracker

The sponsor tracker allows me to record the date, sponsor, description, price and status of any blog sponsorships.


Affiliate tracker

I use the affiliate tracker page to keep tabs on any affiliate sales from my blog. I record the company, network, sales and commissions.


Advertising tracker

I created the advertising tracker page to summarise the outcome of any advertising campaigns I invest in. This page gives me an overview of the company, run time, cost and results so I can analyse and compare the effectiveness of each campaign. 


As soon as you start making money from your blog, it’s important to document these figures for tax purposes. I created a whole finances section to help keep detailed records of my blogging accounts.

Finances - Joanna Kay Blog Planner


Yearly finances

The yearly finances page gives me a brief overview of the year so I can see my income, expenses and profit for each month at a glance.


Monthly accounts overview

The monthly accounts overview allows me to keep a rough overview of the month's accounts. I use this to record recurring monthly expenses and keep tabs on my accounts throughout the month.


Monthly income and expenses

At the end of each month I use the monthly accounts sheet to write up a more detailed and precise record of my monthly income and expenses. I then use these sheets for calculating tax figures.

Since using my planner my blog has never been more organised and I want to help you achieve this too!

My blog planner will help you create purposeful content throughout the year, set goals and targets to stay motivated, track your social media statistics and manage your blog finances.

The planner includes 35 pages of printable worksheets to help you plan and produce your best content yet! Plus, printable planning sheets means you can start using them at any point throughout the year and reprint them as many times as you like!

Plan without the pressure of perfection! You don’t have to worry about filling out every page, just print and use the worksheets as you like and adapt the planner to suit your personal blogging needs.

The blog planner is available as a colour edition and monochrome edition. If you’re ready to maximise your blogging potential this new year, this is the planner for you!

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