Colour plays an important role in branding your blog, as it makes a big impact on people's first impressions of you. People will judge your website based on the colour themes you’ve chosen, so it is important to pick a colour palette that will reflect your blog and appeal to your audience best.
Psychology of colour
Colour can really affect your emotions and different colours have the potential to make you feel different ways when you see them.
This way, when your customers visit your website it will leave a good impression.
So, how do I choose the perfect colour palette for my blog?
Think about the following questions, and ask yourself which colours sum up the answer best.
- What do i want my blog to reflect?
- What kind of audience am I trying to appeal to?
- How do I want people to feel about my blog?
- What do I want my customers to think of, when they picture my blog?
Once you’ve answered those questions, you should have a better idea of the colour range you want to aim for.
How do I pick the perfect colour combination?
So if you’ve got a rough idea what kind of colours you want to use, but you’re still unsure of what colour combinations work well together, I have a couple of suggestion for you:
- Find a photo you like the colours of, and use the eyedropper tool in photoshop, to select the colours in the photo.
- Get inspiration on Pinterest. There are hundreds of different colour palettes to browse through on Pinterest, so you'll definitely get some great ideas!
- Adobe has great tool for finding great colour combinations. You can move the colour selectors around the colour wheel to find other colours that work well together. You can change it to choose analogous, monochromatic, triad, complementary, shades and compound colour pairings.
How many colours should I choose?
I would recommend choosing no more than 3 main colours and 3-5 secondary colours to use throughout your brand, along with a neutral colour, like black, white, grey, nude or tan.
It often works well to choose secondary colours that are different shades or hues as your primary colours, but this isn’t essential.
It’s best to keep it simple and stick to only using the colours from your chosen palette. This keeps your brand looking clean and creates a professional aesthetic. Too many colours can look overwhelming and cluttered.
Write down the hex codes for your colour palette
It’s important to write down the hex code and RGB (web colours) and CMYK (print colours) values for your chosen colours to ensure you use the exact same colour throughout your brand.
Using the eyedropper tool to select your colour, instead of entering the hex code won’t get you the exact shade and it can vary every time. This can result in the colour palette being off and it won’t look very professional.
Add your colour palette to your style guide
It would be a great idea to add your colour palette to your brand style guide. This way your colour palette and the rest of your brand style is documented in one place for easy reference.
If you don’t already have a style guide for your blog, click the button below to download the free style guide kit!