How to Plan a Full Year of Blog Post Ideas + Free Content Planner Workbook

How to Plan a Full Year of Blog Post Ideas + Free Content Planner Workbook - Joanna Kay

Thinking of new blog ideas can often a be struggle, especially when you leave it to the last minute and you find yourself desperately scrambling for a something new to write about.

As it’s the start of the year, now is the perfect time to take the pressure off yourself and get extra organised for 2017. In this post I’m going to teach you how you can plan a full year of blog post ideas ahead of time. Let’s get started!

P.s. Don’t forget to stay tuned until the end, where you can download my free content planner workbook!


Figure out how often you're going to post

The first step you need to take is figuring out how often you’re going to post. I would recommend posting between 1-3 times a week, just make sure you keep it realistic. This needs to be something you can maintain throughout the year. If you’re a busy person with lots of other commitments, you might be better off just aiming for one post a week. You can always publish more posts if you have time, but if you bite off more than you can chew you’re only going to be left feeling behind and unmotivated.

Next, calculate how many posts you need to publish in a full year. There are 52 weeks in a year, so multiply 52 by the number of blog posts you’re going to publish a week. This will give you your total number of posts for the year. For example, If you’re planning on publishing a new blog post twice week, you’ll need to plan out 104 post ideas for a full year of blog content.


Identify your main blogging categories and topics

You probably already have a good idea of your main blog categories, but spend some time thinking about the main topics you wish discuss throughout the year. Are there any trending topics this year that you want to write about?

Once you’ve thought of some main topics, consider how you can break these down into individual blog posts. Will you make a blog series?


Brainstorm post ideas

Keep a list of questions from your readers
Every time you get a question from a reader, write it down. This shows you what topics your readers are struggling with most and provides you with great ideas for creating valuable blog posts to help answer their questions.

Comments on similar blogs in your niche
If you don’t have many comments on your own blog posts, browse through the comments section of similar blogs in your niche. You might find questions or comments that spark ideas for your own blog.

What did you wish you knew 2 years ago?

Think about the situation you were in 2 years ago when you knew a lot less about your niche market than you do now. Would questions did you have? What were you struggling with? What advice would have helped you most? Turn these into blog posts!


Here’s some suggestions to help you out:

  • Expand, update or rewrite old blog posts
  • Write a ‘behind the scenes’ post
  • Create a ‘day in the life’ post and share an insight into your day
  • Write about your favourite tools/products/services
  • Create a ‘how to’ post or a tutorial
  • Blog about what you’ve learned on your journey
  • Share the best piece of advice you've ever been given
  • Create a roundup of helpful resources
  • Interview someone in your industry
  • Share a time you turned a negative experience into a positive one
  • Share what you’ve learned from a mistake you've made in the past
  • Explain the steps you took to reach a particular milestone or accomplishment
  • Share things people might not know about you or your profession
  • Create and share a free resource
  • Answer FAQ’s within your industry

Add the post ideas to your schedule

Once you’ve come up with your list of post ideas for the year, it’s time to add them to your schedule. You might like to establish set days of the week that you upload a new post, this can help you get more organised and form a better blogging routine.

Sort your blog post ideas into each month of the year and start assigning each post with a publish date. You can then add these to your content calendar so you always know what your upcoming posts are.

I’ve created a content planner workbook to make this step step easier for you! Just enter your email address below to download the workbook!

Free Content Planner Workbook - Joanna Kay

Recent Posts

How to Plan a Full Year of Blog Post Ideas