What is a lead magnet?
A lead magnet is a free offer of relevant value to your audience, in exchange for contact information or an email address. This can also be referred to as an opt-in incentive, signup offer, signup incentive or content upgrade.
The purpose of a lead magnet is to persuade your website visitors to sign up to your email list by offering them an “irresistible bribe”, which is usually in the form of a free informational product that they are likely to desire.
What should my lead magnet be?
Before you create a lead magnet, think about your target audience. What can you help them with? What format with be most useful to them? Here’s 10 ideas to get you started:
1. Email course
Offering a free email course is a popular idea for a lead magnet. Although it can be a little time consuming to create, it is usually very successful at converting loyal email subscribers. This is because you give your audience valuable information in a series of lessons which you then drip-feed to them over a period of a 7-10 days. This gets them used to receiving regular emails from you.
An ebook is typically a digital guide in a PDF format. These work really well as a lead magnet because an entire ebook of information is very valuable and people love to get value for free! It doesn’t have to be a long book, somewhere between 30-100 pages is ideal for a free opt-incentive. Just make sure it is interesting and easy to read, you want your reader to finish the book, not have it sat unopened in their download folder!
A worksheet is usually a printable sheet that contains questions, exercises and information to help your audience. For example, if your niche is interior design, you could create a questionnaire to help you audience think about their ideal style. If you teach people how to learn a new language, you might consider creating a workbook full of language based exercises to help them learn and maintain their knowledge.
Checklists make a great lead magnet and they are super easy to create! People love checklists because it helps them complete a task in an easier and more organised manner. Checklists are easily adaptable and can work for almost any topic. For example, does your audience want to learn how to create their own vegetable patch? Give them a checklist of the tools they need. Are your readers preparing to move into their first home? Offer a checklist of things they need to buy and pack.
5. Video course
A video course is an amazing way to build a connection with your audience, as they can get to know you better when they see you on video. This makes them more invested in what you have to say and more likely to take action towards what you offer. Plus, if you’re not the biggest fan of writing or designing PDF downloads, video is an easier way to get your information out there.
Want to build a connection with your audience but afraid to be on camera? A podcast is a great way to talk to your customers without having to worry about the video aspect. A series of podcast lessons would be a great resource if your audience consists of busy people, as it’s easier for them to listen while on the go.
7. Printable planner
People love to feel organised and they especially love getting planning printable's for free! Printable planners are quick to create and add a lot of value to your customers. Do you help people with nutrition or fitness? Create a meal planner to help them stay on track. Are you an event planner? Give people a free event preparation calendar!
8. Printable art
Printable wall art is always a great option. Consider creating an uplifting design for your audience to print out and frame on their wall. This can work for any niche, even a simple motivational quote could add value to your audience's’ lives.
A toolkit can make a great lead magnet as it gives your audience all the essential tools and resources they need to complete a task. For example if you specialise in graphic design, this could consist of template designs, graphics packages, logos and stock photos.
10. Product samples
Giving away a free sample of your product is a quick and easy way to come up with a new lead magnet. This is also a great way to get your paid product out there. By giving your audience a free “taste” of your product they can experience your amazing information, which will hopefully make them want to come back for more.