Are you a freelancer looking to get yourself out there? Whether you’re a graphic designer, writer, illustrator, photographer or virtual assistant etc. the key to finding clients online all comes down to good marketing! Not sure what kind of marketing you should be focusing on? Well you’re in luck! I’m participating in FreelancerMap's blog carnival to share my most effective marketing strategies for all freelancers!
As a freelancer, you might not think blogging would be relevant to your line of business, however starting a blog is one of the best things you can do to get yourself out there and start attracting your ideal customers!
Blogging shows your audience you know what you’re talking about and it’s a great opportunity to share your knowledge and position yourself as an expert in your niche. This helps build trust with your readers and potential clients which makes them more likely to want to work with you.
If you create valuable blog posts that help your readers learn more about your niche, they’ll keep coming back for more. They’ll also be more likely to book paid work with you because they know what you say and suggest works! It will also help you get your name out there and build a positive reputation, which gives you a winning edge over your competitors!
Blogging also drives traffic back to your website which helps strengthen your SEO. This means you rank higher in search engines, so it will be easier for potential clients to find you when they do a Google search of keywords related to your niche. This gives you the chance to reach a larger audience of potential customers!
Check out my post Why Every Creative Entrepreneur Should Blog for more information!
Share Your Work on Pinterest
Pinterest is one of my most effective marketing strategies and it’s the social media platform I recommend you spend the most time on! Pinterest brings in over 75% of my website traffic and helps me target people that are interested in my niche. Do you want to improve your Pinterest strategy? Here’s my top tips:
Have a clear description in your ‘about you’ section. Tell people what you do and what kind of people you work with. Also include a link to your website so people know where to find you. For your profile photo, use a friendly photo of yourself as opposed to a logo, as people can relate to you better!
The first board on your profile should be solely for things related to your business and freelance work. Here you can pin your work, portfolio, images, designs and blog posts etc. so when people visit your profile they can see what your about quickly. Your Pinterest graphics should be quality images that match your branding and are recognisable.
Make your Pinterest profile cohesive and only create boards that are relevant to your target market. There’s no point having boards on “sweet treats” and “dream homes” if you’re a freelancer web designer trying to attract web design clients. You can still keep your personal boards, just put them in secret mode so only you can see them, this way you can keep the public boards related to your business.
Again if you're a web designer, you could have boards such as “website tips”, “start a website”, “squarespace tips”, “wordpress tips”, “SEO tips”, “branding” etc. because these are boards that your ideal client would be interested in if they are thinking of changing up their website. On these boards you should share a variety of content from your own website and others in your niche.
I also suggest you join several group boards related to your niche. You can pin your work and blog posts so it gets seen by a wider audience. Again, this helps get your name out there to people that could be interested in hiring you!
Build an Email List
Building an email list is an incredibly valuable marketing tool as it allows you to communicate directly with your followers whenever you want. You don’t have to use on social media to send a message to your audience, which is good because social media isn’t the most reliable method of communication! When you publish posts on social media, your followers aren’t always seeing them. By the time your follower has logged onto the social platform your post is usually long gone and buried at the bottom of their newsfeed, meaning your followers aren’t actually seeing most of the things you post! When you send a newsletter, you are sending an email directly to that person's inbox, so there’s a much higher chance they will see and open it.
Building an email list gives you the opportunity to build a better connection with your subscribers. If you provide regular useful information in the form of newsletters, it helps build trust with your audience. They will soon consider you the go-to person in your niche and you will be the the first person they come to when they require a service you offer! They will also spread the word and recommend you to others that are looking to hire a freelancer.
Every single person that subscribes to your email list has the potential to be a future client. The fact that they’ve given you their email address proves that they are interested in what you have to offer and they are open to hearing more about it! This gives you the opportunity to advertise your services to people that actually care and your marketing will be much more effective because you’re targeting people that are really interested in what you offer!
Related post: 5 Reasons Why Your Business Needs an Email List.
Use Facebook Groups
Finally, I recommend you join Facebook groups where your ideal clients hang out. Then focus on being an active and helpful member of the group. When people in the group ask questions, try and answer them and help them out to the best of your ability. Sharing your knowledge and advice will position you as an expert in your niche and others will soon start to notice and remember you. This helps you grow a positive reputation and you’ll become the first person people think of when they are looking to hire a freelancer. They’ll also recommend your services to others that need your help, which is free advertising for you!
Another advantage of participating in Facebook groups is that you get to know your potential customers on a friendly and more personal level. This makes them more trusting of you and they’ll be more likely to want to work with you in the future!
Although joining Facebook groups is a great marketing strategy, I recommend you focus on just a few groups. You don’t want to overwhelm yourself by trying to be an active member of loads of different groups at once, you won’t get very far doing this! You’re better off picking 2-3 groups and participating daily in these!